I write. Campaign lines, tone guides, the odd short story.

I strategise. Brand and creative, from concept to expression.

I’ve got a PhD in philosophy and a background in fine art. Both help.

Snippets of my work below.

WROTE FOR

QT Hotels

ODE

Google

Vodafone

TPG

Storyboarding / script writing

Brand messaging / creative direction / employee value proposition

WITH

DOING

Campaign copy / F&B copy / brand book / campaign ideation

Creative direction / website copy

Naming approach / tone of voice and verbal identity / website copy

Naming / tone of voice and verbal identity

Brand messaging / writing workshops

Brand messaging / script writing

Brand messaging / supers

NRMA

Customer communications guide

Scosha

Freelance

Tone of voice and verbal identity

Naming / tone of voice and verbal identity

Tone of voice and verbal identity / writing workshops